Midtown, Reno: A business graveyard or the boomtown of Washoe County?
The COVID-19 era established Midtown, Reno as the hottest business district in town. But as money has poured in and fueled an already hot real estate market, Midtown has also become a graveyard of businesses that succumbed to the tough economics of the neighborhood.
We take a deep dive into the high stakes facing many entrepreneurs as they navigate a post-pandemic world.